Twelve and a Half

Leveraging the Emotional Ingredients Necessary for Business Success

New Hardback

Postscript summary

The CEO of VanderMedia demonstrates his belief that ‘leaning into your humanity’ is the best way to create a flourishing business. After exploring twelve personality traits, such as self-awareness, curiosity and humility, he presents numerous real-life scenarios and explains how he would draw on those traits to manage situations including the need to innovate or improve a team’s performance.

Product information

Publisher: Harper Business
Year: 2021
Format: Hardback
Pages: 224pp
Illustrated: No
Dimensions: 236x160mm
Condition: New
Weight: 0.8kg
ISBN: 9780062674685
Product code: 524160

Full publisher description

USA Today Bestseller

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic-or even why it's important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is-that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them.

Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

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