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The Origins of the Film Star System

Persona, Publicity and Economics in Early Cinema

Andrew Shail
Starting the late 1890s, the earliest film productions in both Europe and North America credited no ‘stars’; the actors performed anonymously but by 1912 they were being named and the industry had begun to operate the star system. This study looks at how that change came about and asks: Why did a star system emerge in film at all?
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Product information:
  • Publisher: Bloomsbury
  • Year: 2022
  • Format: Paperback
  • Pages: 424pp
  • Illustrated: Yes
  • Dimensions: 233x156mm
  • ISBN: 9781350272255
  • Condition: New
  • Weight: 0.7kg
Product code:
537839
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Full publisher description
Drawing on a wide range of archival sources, Andrew Shail traces the emergence of film stardom in Europe and North America in the early 20th century. Modifying and supplementing Richard deCordova's account of the birth of the US star system, Shail describes the complex set of economic circumstances that led film studios and actors to consent to the adoption of a star system. He then explores the film industry's turn, from 1908, to making character-based series films. He details how these characters both prefigured and precipitated the star system, demonstrating that series characters and the 'firmament' of film stars are functionally equivalent, and shows how openly fictional characters still provide the model for 'real' film stars.
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