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The Long March of Pop

Art, Music and Design 1930–1995

Thomas Crow
Finding the roots of Pop Art further back than is usually cited – in the first folk revival of the 1930s – art historian Thomas Crow makes connections between the arts, relating the commercially inspired imagery of Warhol and Lichtenstein to trends in music, graphic design and youth culture. Over 300 illustrations include influential artworks from the 1930s to the 1990s as well as photographs, advertising, concert posters, album cover designs and other ephemera.
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RRP £30.00

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Product information:
  • Publisher: Yale UP
  • Year: 2014
  • Format: Hardback
  • Pages: 422pp
  • Illustrated: Yes
  • Dimensions: 277x217mm
  • ISBN: 9780300203974
  • Condition: New
  • Weight: 1.9kg
  • Other conditions available
Product code:
516906
Product information
Full publisher description
An original and insightful new history of Pop Art from one of the most important art historians of our time

Thomas Crow's paradigm-changing book challenges existing narratives about the rise of Pop Art by situating it within larger cultural tides. While American Pop was indebted to its British predecessor's insistence that any creative pursuit is worthy of aesthetic consideration, Crow demonstrates that this inclusive attitude also had strong American roots. Folk becomes Crow's starting point in the advance of Pop. The folk revival occurred chiefly in the sphere of music during the 1930s and '40s, while folk art surfaced a decade later in the work of Jasper Johns and Robert Rauschenberg. Crow eloquently examines the subsequent explosion of commercial imagery in visual art, alongside its repercussions in popular music and graphic design. Pop's practitioners become defined as artists whose distillation of the vernacular is able to capture the feelings stirring among a broad public, beginning with young participants in the politicized 1960s counterculture. Woody Guthrie and Roy Lichtenstein, Andy Warhol and Bob Dylan, Ed Ruscha and the Byrds, Pauline Boty and the Beatles, the Who and Damien Hirst are all considered together with key graphic designers such as Milton Glaser and Rick Griffin in this engaging book.
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  1. The Long March of Pop
    The Long March of Pop
    Thomas Crow
    RRP £30.00
    now Publ £12.99
    sale Now £8.99
    Condition: New - Very Good