- Publisher: Profile
- Year: 2023
- Format: Hardback
- Pages: 286pp
- Illustrated: No
- Dimensions: 222x143mm
- Condition: New
- Weight: 0.4kg
- ISBN: 9781788162388
- Product code: 537242
Irresistible
How Cuteness Wired our Brains and Conquered the World
Joshua Paul Dale New Hardback
Postscript summary
Taking the proliferation of Japan’s kawaii style as a starting point, Joshua Paul Dale explores the origins of our concept of cuteness, uncovering the connection between its ability to trigger psychological instincts and the development of a global culture.
Product information
Full publisher description
A BBC Radio 4 'Book of the Week'
'Fascinating ... you'll never look at a Hello Kitty or a Pokemon the same way again' Mail on Sunday
Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters?
Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and protection - but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.
Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty. Irresistible delves into the surprisingly ancient origins of Japan's kawaii culture, and uncovers the cross-cultural pollination of the globalised world. Understanding the psychology of cuteness can help answer some of the biggest questions in evolutionary history and the mysterious origins of animal domestication.
This is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.
'Fascinating ... you'll never look at a Hello Kitty or a Pokemon the same way again' Mail on Sunday
Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters?
Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and protection - but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.
Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty. Irresistible delves into the surprisingly ancient origins of Japan's kawaii culture, and uncovers the cross-cultural pollination of the globalised world. Understanding the psychology of cuteness can help answer some of the biggest questions in evolutionary history and the mysterious origins of animal domestication.
This is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.
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product
https://www.psbooks.co.uk/irresistible
537242
Irresistible
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8.99
8.99
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InStock
/History
/History/Categories/Cultural History
<p>Taking the proliferation of Japan’s <i>kawaii</i> style as a starting point, Joshua Paul Dale explores the origins of our concept of cuteness, uncovering the connection between its ability to trigger psychological instincts and the development of a global culture.</p>
Hardback
0
0
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rrp_info:£18.99
productId:159166
bic_code:HBTB, JF, JM
HBTB, JF, JM
£18.99
Joshua Paul Dale
General
222x143mm
Profile
No
Hardback
Social & Cultural
