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Blurb Your Enthusiasm

An A–Z of Literary Persuasion

Louise Willder

Penguin copywriter Louise Willder goes beyond an appraisal of clichés, quotes, adjectives and exclamation marks to explain the art of creating enticing jacket copy. With examples taken from classics, thrillers, romances and literary fiction, her discussion sheds light on the qualities that give a good blurb ‘a conflict and movement all of its own’ and how these summaries are crafted to appeal to a specific audience. 
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RRP £14.99

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Product information:
  • Publisher: Oneworld
  • Year: 2022
  • Format: Hardback
  • Pages: 352pp
  • Illustrated: No
  • ISBN: 9780861542178
  • Condition: New
  • Weight: 0.4kg
Product code:
523533
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