- Publisher: Bodleian
- Year: 2020
- Format: Hardback
- Pages: 254pp
- Illustrated: Yes
- Dimensions: 264x243mm
- Condition: New
- Weight: 1.5kg
- ISBN: 9781851245383
- Product code: 542731
- Other conditions available
The Art of Advertising
New Hardback Illustrated
Postscript summary
Single-sheet adverts in the form of handbills, trade cards, posters and novelties are the focus of this review of the history of advertising. Published to accompany an exhibition at the Bodleian Library, the highly illustrated catalogue looks at how printing techniques, illustration styles and sales language developed from the 1800s to the early 20th century as well as what the adverts tell us about changes in society and prevailing concerns and attitudes.
Product information
Full publisher description
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games.
This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping.
Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history.
Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.
This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping.
Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history.
Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.
Reasons to shop at Postscript
Independent bookseller
Established in 1987, we’ve been sharing reading recommendations for decades.
Books you won’t find elsewhere
Discover new authors among our frequently changing bookshelves, along with almost-forgotten gems and a wealth of unusual titles you won’t find elsewhere.
Eco-friendly packaging
Orders are carefully packed in recyclable cardboard boxes, eco-friendly bubble wrap and solvent-free labels, paper and tape.
Condition and price
All our books are new, unused and unread, and they’re all up to 75% off RRP.
FREE monthly catalogue
Featuring over 400 handpicked titles, our unique catalogue is carefully curated and includes new and unusual titles, special features and exclusive collections.
Email newsletters
Our tailored newsletters are written by our booksellers, and we always highlight the books that we have talked about most in the Postscript office.
Footnotes blog
Some books spark ideas and conversations that our catalogue can’t contain – our Footnotes blog offers a deeper dive into a wealth of topics to inspire further reading.
Aftercare
We are all serious book people and we understand the value of reading. This is why we package our books so carefully and employ a helpful in-house customer services team to promptly resolve any queries you may have.
Delivery information
UK
Free UK standard delivery on all online orders over £25
Unlimited books in one delivery charge:
- • Standard: £3.20 (3-5 working days)
- • Click & Collect: £3.20 (3-5 working days)
- • Next Day (orders must be placed before 1pm, Monday–Friday): £4.50
- • Royal Mail Tracked48: £5.50 (2-4 working days)
Highlands and Islands delivery: standard delivery only (5-7 working days)
Overseas
All orders: delivery costs for orders outside the UK are based on country of destination and product weight.
You can view your overseas delivery cost using the Summary section within the Basket.
For more information on delivery/overseas orders please refer to our Delivery Information.
Other conditions available
product
https://www.psbooks.co.uk/the-art-of-advertising
542731
The Art of Advertising
https://www.psbooks.co.uk/media/catalog/product/5/4/542731_media-0.jpg
14.99
14.99
GBP
InStock
/Non-Fiction/Categories/Design & Illustration
/Non-Fiction/Categories/Design & Illustration/Graphic Design
/Gift Ideas/Categories/Art & Design Gift Books
/Gift Ideas/Categories/View All Gift Books
/Gift Ideas/Categories/Gifts Under £15
Single-sheet adverts in the form of handbills, trade cards, posters and novelties are the focus of this review of the history of advertising. Published to accompany an exhibition at the Bodleian Library, the highly illustrated catalogue looks at how printing techniques, illustration styles and sales language developed from the 1800s to the early 20th century as well as what the adverts tell us about changes in society and prevailing concerns and attitudes.
Hardback
0
0
https://www.psbooks.co.uk/media/catalog/product/5/4/542731_media-1.jpg
https://www.psbooks.co.uk/media/catalog/product/a/r/art_of_advertising_feature.png
https://www.psbooks.co.uk/media/catalog/product/5/4/542731_media-2.jpg
add-to-cart
rrp_info:£30.00
productId:177343
bic_code:HBTB, WCS
HBTB, WCS
£30.00
Julie Anne Lambert
General
264x243mm
Bodleian
No
Hardback
Social & Cultural
