Legendary Food Brands and Their Typefaces
The McDonald's 'golden arches' logo that has become such an iconic global emblem was originally devised to reference the distinctive architecture of the early restaurants, the most recognizable feature of the growing fast food empire in the 1960s. This design history examines 23 enduring food products, including Heinz ketchup, Campbell's soup, Coca Cola and Oxo, and traces how the illustrative and typographic styles of their brand identities have developed over the years.
Designing Modern Britain
Cheryl Buckley's history of British design culture examines how design and society have interacted from the end of the 19th century to the beginning of the 21st, and explores the connected themes of modernity and identity. Among the issues discussed are the spread of international modernism in Britain, the rise of eco-conscious design, the role of galleries and retailers, the celebrity designer and the influence of the heritage industry.