Legendary Food Brands and Their Typefaces
The McDonald's 'golden arches' logo that has become such an iconic global emblem was originally devised to reference the distinctive architecture of the early restaurants, the most recognizable feature of the growing fast food empire in the 1960s. This design history examines 23 enduring food products, including Heinz ketchup, Campbell's soup, Coca Cola and Oxo, and traces how the illustrative and typographic styles of their brand identities have developed over the years.
Design for Special Events
500 of the Best Logos, Invitations and Graphics
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events from around the globe. Designing for special events such as fundraisers, trade shows, and conferences is becoming commonplace for many designers as the need to compete for attendance at these events increases.