Legendary Food Brands and Their Typefaces
The McDonald's 'golden arches' logo that has become such an iconic global emblem was originally devised to reference the distinctive architecture of the early restaurants, the most recognizable feature of the growing fast food empire in the 1960s. This design history examines 23 enduring food products, including Heinz ketchup, Campbell's soup, Coca Cola and Oxo, and traces how the illustrative and typographic styles of their brand identities have developed over the years.
The Story of the Bauhaus
The Art and Design School that Changed Everything
Established in 1919 around the principle that good design should be available to everyone, and has the potential to change the world, the Bauhaus movement remains influential a century later. The 100 entries in this illustrated book include artists who exemplified the movement’s ideals, from founder Walter Gropius to the more controversial Mies van der Rohe, and objects, buildings and other artforms that epitomize its emphasis on clean lines and efficiency.