Legendary Food Brands and Their Typefaces
The McDonald's 'golden arches' logo that has become such an iconic global emblem was originally devised to reference the distinctive architecture of the early restaurants, the most recognizable feature of the growing fast food empire in the 1960s. This design history examines 23 enduring food products, including Heinz ketchup, Campbell's soup, Coca Cola and Oxo, and traces how the illustrative and typographic styles of their brand identities have developed over the years.
A History of Lingerie
From red stockings and satin bustiers to leopard-print thongs, undergarments are often more interesting than the clothes that cover them. With a short introduction, this volume uses colour photographs and contemporary advertisements to illustrate a fascinating range of lingerie. From 19th-century corsets to an early bust supporter and a 1920s bra that offers no support at all, each item is described and catalogued, charting the changing shape of 20th-century fashion.
The Art of Things
Product Design Since 1945
New materials, new manufacturing techniques and a new consumer society drove rapid change in product design after the Second World War. The American dream home of the 1940s and 1950s led the way, with iconic designs in cars, furniture and everyday items emerging from Europe and Japan as prosperity grew. With over 700 illustrations, this book identifies key developments, exploring such milestones as Charles Eames' chairs, the Mini, the Sony Walkman and the iPhone. Slipcased.