The Michelin Men
Driving an Empire
After taking over the family rubber business, Edouard Michelin's striking innovation, in 1891, was a removable pneumatic bicycle tyre. This idea, together with brother André's marketing genius, was the foundation of a phenomenal rise in the company's fortunes. This highly readable history tells the story of how the two brothers' groundbreaking efforts built a global empire and helped to create a tourist industry around motoring with their famous Michelin guides and maps. Off-mint.
The Zero Carbon Car
Green Technology and the Automotive Industry
Electric cars were popular in America before Henry Ford's Model T revolutionized the industry, and there were even petrol-electric hybrids available as early as 1899. Today motor manufacturers are experimenting with a host of emissions-reducing technologies that explore every aspect of the car from its motive power to the construction and operation of every component. This book traces the history of green technology in the automotive industry and assesses and explains the latest developments.