The Michelin Men
Driving an Empire
After taking over the family rubber business, Edouard Michelin's striking innovation, in 1891, was a removable pneumatic bicycle tyre. This idea, together with brother André's marketing genius, was the foundation of a phenomenal rise in the company's fortunes. This highly readable history tells the story of how the two brothers' groundbreaking efforts built a global empire and helped to create a tourist industry around motoring with their famous Michelin guides and maps. Off-mint.
The Zero Carbon Car
Green Technology and the Automotive Industry
Electric cars were popular in America before Henry Ford's Model T revolutionized the industry, and there were even petrol-electric hybrids available as early as 1899. Today motor manufacturers are experimenting with a host of emissions-reducing technologies that explore every aspect of the car from its motive power to the construction and operation of every component. This book traces the history of green technology in the automotive industry and assesses and explains the latest developments.
Rolls-Royce: The Magic of a Name
The First 40 Years of Britain's Most Prestigious Company
From the meeting of Henry Royce and CS Rolls in 1904 and their decision to design and sell 'the best cars in the world', to the company's development of Frank Whittle's jet engine towards the end of the Second World War, Peter Pugh presents the definitive history of Rolls-Royce up to 1944. With unrivalled access to the company's archives, he gives a detailed account of how genius, skill, hard work and dedication made the name of Rolls-Royce synonymous with excellence.