6 Products

Rosemary Sassoon shows how letterforms, whether handwritten, printed, cut or carved, affect our everyday lives in myriad ways, from the different styles of teaching handwriting and how they can influence future attitudes and creativity, to the manipulative role of lettering and type design in advertising.

Having begun formal letterform training over 60 years ago, Sassoon gradually developed an informal style of her own and now has various children’s educational fonts named after her. This highly illustrated guide charts her progress through the stages of her career as packaging designer, teacher and type designer, featuring examples of her own work in chronological order and incorporating pieces from some of her students.

A heartfelt message in a greetings card looks even more sincere when it’s beautifully presented. This detailed guide explains essential calligraphic tools and materials, and includes tips such as how to make a pen from bamboo or balsa, and how to ensure ink flows from a nib. There are alphabets to copy and suggestions for making individual letters look special by embossing, cutting, or using gold leaf.

Charting her own progression from strict classical lettering to an informal style, and using a wealth of examples of her own and her students' work, teacher and type designer Rosemary Sassoon presents ideas on how to teach lettering and ideas for individual work ranging from pen lettering to the first stages of type design, including both commercial and decorative lettering.

Hand-drawn lettering is very much in vogue in modern graphic design. This practical guide shows how to produce colourful and contemporary effects with creative letterforms. There are clear explanations of the basic techniques of letter construction, spacing and relative proportion but the book takes a looser, more intuitive approach than traditional calligraphy, with projects and exercises that use everyday writing tools and materials rather than specialist precision equipment.