Advertising posters for concerts, political campaigns or movies often focus on the musician, candidate or protagonist, presenting striking portrayals with a graphic power not usually associated with portraiture. Considering this aspect of American advertising art, this catalogue, published to accompany an exhibition at the Smithsonian National Portrait Gallery, presents examples from Buffalo Bill and boxer Jack Johnson in the early 1900s to late 20th-century examples featuring Grace Jones and Thelonius Monk.
Awarded the Washington DC Book Publishers' design and effectiveness competition Honorable Mention in the category of Illustrated Text from a Small- to Medium-Size Nonprofit Publisher and Third Prize in the category of Illustrated Jacket or Cover from a Small- to Medium-Size Nonprofit Publisher
Ballyhoo! looks at the poster as a form of popular portraiture. These celebrity likenesses are dramatic--and often enormous--but in fact, what a poster communicates about an individual is usually secondary to its principal message: Barnum and Bailey announcing the arrival of their circus, the Woodbury Soap company using Veronica Lake to promote its "matched make-up," Greta Garbo advertising the Swedish version of Queen Christina, or Bette Midler publicizing her 1973 concert at the Palace Theater.
By interweaving the three themes of poster art, celebrity promotion, and advertising, Ballyhoo! suggests how a famous face can enhance the message of the poster and, conversely, how posters have defined and disseminated images of prominent Americans. Furthermore, posters provide an instructive glimpse of an era's prevailing ideals, prejudices, and presumptions.
These images remind us of the ubiquitous presence of portrait images outside the world of fine art. Widely disseminated forms of popular portraiture, like the poster, remain a profound influence in our culture.
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