The Power of Letterforms: Handwritten, Printed, Cut or Carved
How they Affect us All
Rosemary Sassoon shows how letterforms, whether handwritten, printed, cut or carved, affect our everyday lives in myriad ways, from the different styles of teaching handwriting and how they can influence future attitudes and creativity, to the manipulative role of lettering and type design in advertising.
Lettering from Formal to Informal
A Journey With Pen and Brush
Having begun formal letterform training over 60 years ago, Sassoon gradually developed an informal style of her own and now has various children’s educational fonts named after her. This highly illustrated guide charts her progress through the stages of her career as packaging designer, teacher and type designer, featuring examples of her own work in chronological order and incorporating pieces from some of her students.
From Formal to Informal – A Journey with Pen and Brush
Charting her own progression from strict classical lettering to an informal style, and using a wealth of examples of her own and her students' work, teacher and type designer Rosemary Sassoon presents ideas on how to teach lettering and ideas for individual work ranging from pen lettering to the first stages of type design, including both commercial and decorative lettering.