The Social Animal

The Social Animal

A Story of How Success Happens

Paperback570pp195x130mm

9781780720371     Product Code: 508198

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Arguing that public policy failures result from a simplistic model of human behaviour, Brooks explains what brain research has revealed about the influence of the unconscious mind on our actions. He illustrates these ideas through a fictional story of two ordinary people who led lives fulfilled, not by intelligence, wealth or prestige but through the character and ‘street smarts’ developed in the unconscious realm of emotions, intuitions and social norms.

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