Selling the Movie

Selling the Movie

The Art of the Film Poster

Hardback288pp Illustrated296x242mm

9780711240247     Product Code: 514095

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The first Hollywood posters focused on the theme and tone of the movie but when star actors became the principal draw in the 1920s, the promotional artwork followed suit. This history of film marketing through the poster shows the development of different approaches and graphic styles and is illustrated with hundreds of poster designs from many countries and all eras of film-making.

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