Described by the Russian photographer Gusov as an 'anthropological investigation of contemporary man – who we are, who we have become and how absurd we can be at times', this collection of over 300 photographs has consumerism and tourism in its sights. Gusov's lens focuses on the odd juxtapositions of advertising and real life, and on people taking photographs, disporting themselves on beaches, eating street food, sleeping or working in locations that range from Ascot to Siberia.