The Language of Graphic Design: Revised and Updated

The Language of Graphic Design: Revised and Updated

An Illustrated Handbook for Understanding Fundamental Design Principles

Paperback296pp Illustrated252x202mm

9781631596179     Product Code: 515037

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This revised and expanded edition of Poulis’s 2011 book presents 26 fundamental principles of design, such as balance, tone and typography, and explains how they can be used to create striking visual material. The concise text is complemented by numerous examples spanning the 20th century, including the reductive style developed by Ludwig Hohlwein in the 1910s, the jackets of Penguin’s mid-century modern classics, and the work of currently practising designers.

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