The Influential Mind

The Influential Mind

What the Brain Reveals About Our Power to Change Others

Abacus2018

Paperback256pp Illustrated195x125mm

9780349140636     Product Code: 514330

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Sometimes a badly informed loudmouth can be more persuasive than the most cogent expert on any given subject. Cognitive neuroscientist Sharot explains the psychology of persuasion, and why many of our instinctive behaviours and beliefs are counterproductive.

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