Better By Design

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In 1974 the British Overseas Airways Corporation and British European Airways merged to form British Airways, which set about building a world-leading image from the reputation of the two respected former operators. This book collects a wealth of advertising, promotional and design material from the later years of BOAC and BEA through the decades of different BA campaigns to the present day, charting the airline's responses to a changing aviation market in building its brand.

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Better By Design

Better By Design

Shaping the British Airways Brand

Paperback160pp Illustrated167x245mm

9781445642833     Product Code: 225626

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In 1974 the British Overseas Airways Corporation and British European Airways merged to form British Airways, which set about building a world-leading image from the reputation of the two respected former operators. This book collects a wealth of advertising, promotional and design material from the later years of BOAC and BEA through the decades of different BA campaigns to the present day, charting the airline's responses to a changing aviation market in building its brand.

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