A Logo for London
Available in Stock
Since its first appearance on London Underground platforms in 1908, the 'bulls-eye', as it was then known, has become an instantly recognizable symbol for London. Designed by a team that included Edward Johnston, the bar and circle was originally red and blue with white lettering, but has proved amazingly adaptable. This richly illustrated book tells its story from drawing board to the London Olympics 2012, and surveys the best of the multitude of adaptations, including paintings, wartime posters, bus stops and souvenirs.