A Logo for London

A Logo for London

The London Transport Bar and Circle

Hardback176pp Illustrated248x220mm

9781780672960     Product Code: 224538


Since its first appearance on London Underground platforms in 1908, the 'bulls-eye', as it was then known, has become an instantly recognizable symbol for London. Designed by a team that included Edward Johnston, the bar and circle was originally red and blue with white lettering, but has proved amazingly adaptable. This richly illustrated book tells its story from drawing board to the London Olympics 2012, and surveys the best of the multitude of adaptations, including paintings, wartime posters, bus stops and souvenirs.

publ £19.95