The Art of Selling the Air-Cooled Volkswagens
Herridge & Sons 2014
Hardback 156pp Illustrated 254x254mm
9781906133634   Product Code: 24187
A breakthrough in automotive design when it was developed in the 1930s, the Volkswagen Beetle pioneered a revolution in advertising in the 1960s when the American agency Doyle Dane Bernbach took a witty, minimalist approach to its promotion, contributing to the car's growing cult status. This review of VW advertising includes 400 of the most striking and interesting images used by the company, from the streamlined artwork of the 1950s to the colourful campaigns of the 1970s.