The Michelin Men

    The Michelin Men

    Driving an Empire

    Herbert R Lottman

    IB Tauris 2003

    Hardback 320pp Illustrated

    9781860648960   Product Code: 21363

    After taking over the family rubber business, Edouard Michelin's striking innovation, in 1891, was a removable pneumatic bicycle tyre. This idea, together with brother Andre's marketing genius, was the foundation of a phenomenal rise in the company's fortunes. This highly readable history tells the story of how the two brothers' groundbreaking efforts built a global empire and helped to create a tourist industry around motoring with their famous Michelin guides and maps.

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