Finding the Essence of Innovation in Creative Pairs
John Murray 2015
9781848545922   Product Code: 24118
Lennon and McCartney, the Wright brothers, Marie and Pierre Curie - despite the persistent romantic myth of the lone genius, some of the greatest creative work has resulted from collaboration between two people. Shenk analyses how the most innovative pairings have worked, and identifies the common journey taken by scientific and artistic minds as they exchange and refine ideas, before arguing that the fluidity and flexibility of the pair makes it the primary creative unit.