Virtual Words

    Virtual Words

    Language on the Edge of Science and Technology

    Jonathon Keats

    Oxford University Press 2011

    Hardback 240pp

    9780195398540   Product Code: 91415

    The realm of technology provides not only new ideas and products but also the linguistic innovations that accompany and describe them. Jonathon Keats, author of Wired magazine's monthly Jargon Watch column, investigates the interplay between words and ideas in our tech-driven, use-it-or-lose-it society. In 28 short essays he examines how words such as microbiome, qubit, mashup and spam get coined, what relationship they have to their subject matter and why some succeed while others fail.

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