Tasty Stories




    Product design

    Tasty Stories

    Legendary Food Brands and Their Typefaces

    Joke Gosse

    Luster 2014

    Hardback 146pp Illustrated 185x184mm

    9789460581014   Product Code: 22242

    The McDonald's 'golden arches' logo that has become such an iconic global emblem was originally devised to reference the distinctive architecture of the early restaurants, the most recognizable feature of the growing fast food empire in the 1960s. This design history examines 23 enduring food products, including Heinz ketchup, Campbell's soup, Coca Cola and Oxo, and traces how the illustrative and typographic styles of their brand identities have developed over the years.

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