Hardback 260pp Illustrated
9780719080715   Product Code: 20710
In this very readable study Dawson uncovers the factual history behind the Hi-de-Hi! image of the British holiday camp, from the struggle for paid holidays that culminated in the Holidays With Pay Act 1938 up to the end of the camps' heyday in the 1970s. The book describes the way in which the major companies - Butlin's, Warner's and Pontin's - promoted the holiday camp experience and also explores the implications of the camps' culture for gender, class and national identity.